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Brandnameitis: The Incoherence Of Naming In The Pharmaceutical Industryby Sittiwat
There are so many brand names for over-the-counter and prescription drugs that the consumer needs a new drug made to block out drug messaging. What is the reasoning behind these names? Is there anything that can be done to make drug naming an easier process? And can we really tell the difference between drugs based on their names? Pharmaceutical companies have the opportunity to steal market share if they can better recognize the customer's need for brand identity....
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